Amazon Kindle And Its Innovativeness Essay Example | Topics and Well Written Essays - 1750 words

Amazon Kindle And Its Innovativeness - Essay Example At the same time, institutional economics define innovation as an important economic activity for reducing transaction costs and thereby improving operational efficiency. According to Leger and Swaminathan (n.d), the evolutionary economics defines innovation entirely different from neoclassical theories and assumptions; and it illustrates innovation by reconciling the micro and macro evidence. In the context of international trade, â€Å"endowments and factor prices, market structure and competition, and demand pull factors† are the determinants of innovation. Sundbo (2003) reflects that innovation process is generally classified into three types such as product innovation, process innovation, and strategy innovation. Tidd, Bessant, and Pavitt (2005) state that under product innovation, an organisation tries to bring a new product or service to life with intent to meet customers’ changing requirements whereas the process innovation attempts to increase a firm’s bottom line profitability, managerial control over costs, productivity, and employee job satisfaction. In the view of O’Marah (2005), the process innovation also benefits customers by increasing efficiency in supply chain activities such as timely product or service delivery. Finally, strategy innovation is about restructuring the prevailing industry methods of creating customer value for the purpose of adding additional value to the company’s market stature and creating new markets and customer groups for wealth maximization.